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This week we are celebrating our 7th anniversary and we will enjoy it to the fullest. In this article we will recall an excerpt from a 2019 interview by Julian Coltre of Jersey City Times and finally Cellar 335's anniversary greetings from Jamie Knott.
According to Knott, the idea for Cellar 335 came up at lunch between him and co-owner Robert "Bob" Palmer. At first, it seemed like a unique venture. Not many people were bold enough to consider putting a tiki bar in the middle of a major metropolis. Furthermore, the location was in an area that did not get that much foot traffic when they purchased the spot.
“My father grew up in New Jersey, and he knows the Jersey City area,” Knott said. “When I told him I was going to open another restaurant, he thought I was going to go into another venture in suburbia. So, when I told him Newark Ave in Jersey City, he really looked at me and was rather confused,” he admitted.
Additionally, for a chef who had made his name in the fine dining industry (as the owner and chef of Saddle River Inn), going from offering foie gras and venison to chicken wings and bao buns brought challenges.
“I’ve worked in a ton of restaurants in a ton of different positions, but the fact remains that if you make good food people want to eat it. The only problem is that in fine dining you get you know what you are going to see price wise. Here, if I offer chicken wings, people want 20 of them, but they want them for half the price, and I don’t want to diminish the quality,” said Knott. “We try and find a way to give everyone the flavors and ingredients that work because our food needs to speak for itself.”
While Knott might not believe that Cellar has “hit its stride,” professional critics and everyday diners disagree. New Jersey Monthly recently named the tiki bar, which opened in 2016 and is located below White Eagle Hall on Newark Ave., one of the “The 30 best restaurants in New Jersey for 2019,” and Yelp lists it as one of the “top 12 best tiki bars in the U.S.A.”
Greetings from Jamie Knott:
You wouldn't believe the neighborhood 8.5 years ago when we signed the lease so much has changed, but one very important thing has remained the same. That is our commitment to quality!. We believe delicious food and creative cocktails will always reign supreme.
Thank you to all the former and current employees, without you there would be no Cellar 335. Of course, a giant thank you to all of our wonderful guests who have supported our journey.
We look forward to the next 7 years and beyond!!
Happy birthday cellar!
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